The Common Bank Matildas astonished some of their youngest fans in Melbourne nowadays to commemorate the declaration of the Commonwealth Bank expanding its investment in football, becoming the FIFA Women’s World Cup’s first home tournament supporter in 2023. By supporting the FIFA Women’s World Cup Australia & New Zealand 2023, Commonwealth Bank becomes one of the largest brand investors in women’s sports in Australia – which further highlights the game’s growth and path close by and globally.
CommBank and FIFA will work together on many projects, and activations as the countdown to the world’s largest women’s sporting event continue, most remarkably the CommBank FIFA Women’s World Cup 2023 Player Escort Programme. Before games, 1,500 kids between the ages of 6 and 10 join players on the field in a once-in-a-lifetime experience.
Statements of Chairpersons
Sarai Bareman, the FIFA Chief Women’s Football Officer, stated:
“The Commonwealth Bank has confirmed a serious commitment to increasing women’s football participation, creating opportunities, and supporting leadership through their investment in Australian football starting in 2021.
These goals align with the objectives of FIFA’s women’s football strategy, so this partnership is outstanding. We look forward to working closely with Commonwealth Bank over the coming months as we aim to inspire kids and communities through the power of women’s football.”
According to Monique Macleod, Group Executive Marketing and Corporate Affairs, Commonwealth Bank:
“Australian and international women’s sports are at an exciting time. With 64 games in Australia and New Zealand, the FIFA Women’s World Cup is the world’s biggest women’s sporting event. Following almost 25 years of investing in women’s sport through our partnerships with Football Australia and Cricket Australia, this partnership strengthens our pledge to support Australian football from the masses to the best level.”
Sam Kerr OAM, Captain of the Matildas, who is Australia’s senior women’s national football team, said:
“When I was growing up, women’s football didn’t have the visibility and support it has today. A collaborator like CommBank supporting the FIFA Women’s World Cup 2023 illustrates how far we’ve come. I want to use the FIFA Women’s World Cup 2023 to show all Australian girls that they can achieve great things through football.” Under the arrangement, ASB in New Zealand will actively leverage the rights in Aotearoa, New Zealand.