To show health, unity, and non-discrimination worldwide, FIFA partners with United Nations agencies to run a social campaign during the World Cup. As the FIFA World Cup Qatar 2022 gets closer, more people around the globe are focusing on the biggest celebration of their favorite team.
Naturally, football will be the center of attraction. Still, FIFA also understands that our sport should take advantage of the unique platform that our tournament offers to benefit society.
This is in line with the plan used in all competitions. According to the response from our member associations, FIFA fans are motivated to use the power of the internet for good have been considered in these campaigns.
There will be separate, focused marketing for each match round to maximize attention and effect. These will be managed in partnership with FIFA’s alliance partners from the United Nations, including the World Food Programme (WFP), the World Health Organization (WHO), and the United Nations Educational, Scientific, and Cultural Organization (UNESCO) (WHO).
Thus, the uniforms made to wear by the team captains will act as a platform for messages to be delivered to the participating teams during games. Supporting content will also be shown on LED screens around the field, big screens, and stadium flags, with additional amplification on FIFA’s digital platforms and through media, stakeholders, and other public activities.
On Sunday, November 20, we can see the opening match of the FIFA World Cup Qatar 2022 between the host nation and Ecuador at Al Bayt Stadium. There will be 64 games, with the championship game taking place on Sunday, December 18, 2022, at Lusail Stadium. FIFA and its 211 member associations will show worldwide that, regardless of our differences, football can unite the people for the common good by joining together behind these efforts.